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Дизайн сайта — его внешний вид. Удачно подобранный дизайн гарантирует великие свершения. Самым ценным активом крупной компании является ее образ, узнаваемый всеми логотип, бренд.
Design is not just a pretty picture, but a powerful marketing tool. Skillfully handling it, we interest the target audience, make them spend more time on the site and place an order.
The same goes for web design. The first acquaintance of users with your site begins precisely with evaluating its design, color solutions and the location of all structural elements, and not with reading long and boring texts. So, ordering a web design means taking the first step towards a successful business on the Internet.
The criteria for high-quality website design vary depending on the type and direction of the resource. But the main features remain unchanged.
WHAT IS MODERN WEBSITE DESIGN?
WHAT IS HE LIKE - MODERN
SITE DESIGN?
- Informative - reflects the essence of the company's activities.
- Accurate - corresponds to the age and status of the target audience.
- Laconic - made simply and tastefully. It is not for nothing that minimalist “flat” design and design in the form of modular structures - cards - have been popular for several years. At the same time, the wide format is relevant.
- Creative - bold and unusual. So, for example, a large photo, video or animation on the background of the site looks impressive. The highlight is the collapsible side menu and interactive infographics.
- Convenient — clear navigation and comfortable control. By analogy with mobile devices, there appeared: fixed navigation (the menu is always in one place on the screen), vertical scrolling. Unusual parallax scrolling (artificial 3D effect).
- Responsive - equally good for PC, tablet, and smartphone.
ADAPTIVE WEBSITE DESIGN IS A MODERN REQUIREMENT
ADAPTIVE WEBSITE DESIGN -
THE DEMAND OF MODERNITY
Responsive design implies the correct display of a web page on all devices, in all browsers. It does not just “stretch” or “compress”, but flexibly rebuilds.
Несколько возможностей
подстраивающегося дизайна:
- The style of the blocks often changes - they take a different place, increase / decrease. And some blocks are completely transformed (for example, the menu becomes a drop-down).
- Download images and videos with less weight and size.
- There is a transition to control using gestures.
- Navigation elements are simplified, clickability is improved.
Design adaptation increases the influx of potential customers, as it becomes convenient to visit the resource from all gadgets.
SITE DESIGN DEVELOPMENT SCHEME
DEVELOPMENT SCHEME
WEBSITE DESIGN
- Discussion of the design concept with the client: target audience, geolocation, site functionality, structure, design style, color, logo, etc.
- Drawing up a clear and detailed TOR, in which all wishes and requirements should be displayed.
- Creation of the layout of the main page of the site, coordination with the customer, if necessary, editing.
- Creation of internal pages based on the main page, coordination with the client, revision, transfer of the approved design for layout.