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ADVERTISING ON FACEBOOK / INSTAGRAM
ADVERTISING IN
FACEBOOK / INSTAGRAM
Targeted advertising on social networks allows you to both increase the reach of your corporate accounts, attracting new interested subscribers, and receive referrals to the site.
In the first case, you provide long-term interaction with users through publications. This method is most effective for improving the company's image, and also increases consumer confidence. But to stay active on social networks, you need to constantly create new content and keep the interest of subscribers.
If your goal is to get clicks and conversions to the site, advertising tools will also be useful. The most popular social networks Facebook and Instagram offer a huge choice of formats for the advertiser. And impressions can be customized for the most involved audience.
CHOOSING THE RIGHT ADVERTISING GOAL
RECOGNITION
Increasing awareness of the company, brand or services.
Display ads to as many people in the target audience as possible.
CONSIDERATION
Drive Facebook users to any page of your choice (such as a website landing page, blog post, or app).
Охват людей, которые с большей вероятностью будут взаимодействовать с вашей публикацией (ставить отметки «Нравится», писать комментарии, делать репосты, а также реагировать на предложения на вашей Странице).
Bringing people to the store where they can download your app.
Show your company video to people on Facebook who are more likely to want to watch it.
Business lead collection - creating ads to collect data about people who are interested in your products (for example, subscribed to your newsletter).
Chat with potential or existing customers on Messenger, Instagram Direct and WhatsApp to generate interest in your company.
CONVERSION
Encouraging people to take a specific action on the company's website (for example, add products to the cart, download the application, register on the site or make a purchase).
Demonstration of goods from the catalog for e-commerce in order to increase sales.
Promoting your physical outlets to people nearby.
Advertising on Instagram
This platform was originally created for the exchange of photos between Internet users. Therefore, photo and video content prevails here. Instagram is considered the fastest growing platform, the average age of the audience in Ukraine is 25-35 years.
Ads can be placed in the news feed or in stories. When creating ads for Instagram, it is important to focus on strong visuals that will grab the attention of users in the feed. Don't forget about video content.
Facebook Ads
A characteristic feature of Facebook is a large segment of users aged 35-45. But the most active segment of the audience is users aged 18-25. Text content enjoys a fairly high engagement, which should be taken into account when creating ads.
More ad formats are available on Facebook as the platform is more focused on desktop users. In addition to the news feed, placements in the right column are available (desktop only), as well as instant article formats and video in the stream.
AUDIENCE SETUP
Этот вариант позволяет показывать рекламу людям с учетом их местонахождения (страны, штата, провинции, города, избирательного округа и региона с определенным почтовым индексом). Большинство рекламных целей поддерживают глобальный таргетинг (нужно ввести «всемирный»), таргетинг по региону, например «Европа», по зоне свободной торговли, например «НАФТА» (Североамериканская зона свободной торговли) или по доступности магазинов приложений, например «страны, где доступен магазин iTunes store».
This type of targeting allows you to show ads to people of a certain age.
This type of targeting allows you to reach women, men, or people of any gender.
This type of targeting allows you to reach people who speak specific languages.
This type of targeting allows you to include or exclude people from your audience based on criteria such as demographics, interests, and/or behaviors.
Allows you to include or exclude people from your audience based on their association with your Pages, apps, or events.
Custom Audiences are targeted audiences that include people you already know. These audiences are created based on data you provide or data collected through Facebook products. You can create custom audiences based on lists, Facebook pixel data, the Facebook SDK, and Facebook engagement.
Lookalike Audiences are a subset of custom audiences. Lookalike Audiences are target audiences based on a source audience. They allow you to find people on Facebook who are as similar as possible to people from the source.
You can add or exclude people from your target audience to custom or lookalike audiences.
ADVERTISING PLACES
With the help of the tape, your advertising will become more noticeable
— Facebook News Feed
— Instagram feed
— Facebook Marketplace
— Facebook Video Feeds
— Facebook Right Column
— Interesting in Instagram
— Inbox Messenger
Tell an eloquent story with captivating full-screen vertical ads
— Stories on Facebook
— Stories on Instagram
— Stories in Messenger
Quickly attract people's attention during video playback
— In-stream video ads on Facebook
People discover your ad when they search for information on Facebook
— Facebook search results
Send offers or updates to people who have already contacted your ad
— Sponsored messages in Messenger
Interaction with people who read publishers' content
— Instant Articles on Facebook
Reach more people with ads on external apps and websites
— Audience Network — native, banner and interstitial advertising
— Audience Network — videos with bonuses
— Video advertising In-Stream in Audience Network
Setting up an audience
Lookalike Audiences are a subset of custom audiences. Lookalike Audiences are target audiences based on a source audience. They allow you to find people on Facebook who are as similar as possible to people from the source.
You can add or exclude people from your target audience to custom or lookalike audiences.