1) Precise targeting. With the help of targeting, you can show ads to the exact audience that your products and services are likely to be interested in.

The main features that allow you to increase the effectiveness of advertising:

• Keywords. These are words or phrases related to your products and services. When the user enters these terms in the search or visits sites with similar content, the system will show him your ad.
• Ad placement. You can show ads on search results pages and websites on the Google Search and Display Networks.
• Age, place of residence and language. By these criteria you can find your potential customers.
• Days, time of day and frequency. Specify which days of the week, what time of day, and how often your ads will be shown.
• Devices. You can choose which devices users see your ads on.

2) One-on-one contact. Each user is in direct contact with Internet resources, searching for the necessary information. Communications become personalized, and therefore inspire confidence from potential buyers.

3) Influence on different channels of perception. Advertising on the Internet is able to use all channels of perception of potential consumers: verbal, visual, which affect the effectiveness of this advertising at the lowest cost.

4) Full compliance with the interests of users. Knowing your target audience allows you to set up an effective advertising campaign on the Internet. Constant monitoring makes it possible to evaluate the behavior of visitors and improve sites based on the research.

5) Flexibility and efficiency. At any time, advertising on the Internet can be created, changed, or completely stopped, depending on the needs and requests of users.

6) Acceptable cost. Even individual entrepreneurs or small businesses starting their own business can afford to conduct an advertising campaign on the Internet. Based on one attracted client, the cost of online advertising is 5-10 times lower than in traditional media. Therefore, not only for large companies, but also for small businesses, there is an opportunity to enter the world market.

7) Even advertising adjustments if necessary, for your target audience, geographic location and time is cheaper than on radio and television.